AppsFlyer is a cloud-based platform that helps app marketers manage campaigns and track conversions. It provides tools for attribution modeling, audience segmentation, and more.

Features

• Attribution modeling: Determines the media source that led to an app install or re-engagement
• Dashboards: Provides a centralized dashboard for managing audiences, and granular dashboards for attributing app installs
• Reports: Provides cohort and retention reports, and allows users to filter data and compare performance
• Audience segmentation: Allows users to split audiences to run A/B tests
• OneLink: Creates links for campaigns with attribution, redirection, and deep linking capabilities

How it works

• AppsFlyer records an install when a user downloads, installs, and launches an app
• AppsFlyer recognizes two types of events: app install and in-app events
• AppsFlyer may receive registration information, including name, email, phone, and address